Toyota Australia parts ways with Dentsu Creative, Saatchi & Saatchi expands remit
Toyota Australia has handed its retail and value chain communications account to Publicis Groupe’s Saatchi & Saatchi, expanding its remit across the brand’s portfolio.
Saatchi & Saatchi has nabbed the retail creative account from the incumbent Dentsu Creative, who held it since 2014, after the holdco acquired indie agency, and Toyota’s creative agency partner at the time, Oddfellows. Known then as OddfellowsDentsu, its first ad for Toyota launched in March, 2014.
A Toyota spokesperson told Mumbrella: “Toyota Australia has appointed Saatchi & Saatchi to take on its retail and value chain communications portfolio. Saatchi & Saatchi and Toyota Australia have a long-standing partnership and this appointment will expand their existing responsibilities.
How’s the ‘Never before’ going ?
Despite happily working elsewhere now, this is getting very concerning. The outcomes of too few left is now far too apparent. Dentsu is completely un-competitive. This almost terminal decline saddens me but more importantly removes genuine competition from the market and removes much needed industry development options for future agency employees.
When will Dentsu invest in product/people instead of removing all IP, talent and community.
Just in time for another round of redundancies before EOFY.
Patricio De Matteis has a right Muddle on his hands!
Why did Toyota speed out of Dentsu’s building? Because the agency’s C-suite took the wheel and drove performance over a cliff.
How ’bout them well-earned Dentsu APAC c-suite year end bonuses, eh!