Toyota Australia retains Gemba as sponsorships and ambassador agency

Darcy Song

May 11, 2023 3:25

Toyota Australia has reappointed sports and entertainment agency Gemba to manage its sponsorships and ambassador arrangements.

The agency has had a 20-year relationship with the brand. The remits include Toyota’s partnerships with the Australian Football League, Cricket Australia, Tamworth Country Music Festival, National Tree Day and the Toyota Gazoo Racing 86 series.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Toyota Australia retains Gemba as sponsorships and ambassador agency

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