Toyota Australia retains Gemba as sponsorships and ambassador agency
Toyota Australia has reappointed sports and entertainment agency Gemba to manage its sponsorships and ambassador arrangements.
The agency has had a 20-year relationship with the brand. The remits include Toyota’s partnerships with the Australian Football League, Cricket Australia, Tamworth Country Music Festival, National Tree Day and the Toyota Gazoo Racing 86 series.
Toyota’s chief marketing officer Vin Naidoo said: “Gemba has presented innovative strategies and plans that demonstrate an intrinsic understanding of how fans engage with their passions.
“We are looking forward to them continuing to support us with well-executed sponsorships and ambassador relationships that are integrated into the broader Toyota brand strategy.”
Gemba managing director Andrew Condon said: “Toyota was one of our first ever clients. It is a relationship we value immensely, built on a foundation of trust, knowledge and a brilliant body of work created by client- agency teams who are both professionally and personally invested in the outcomes.
“We are honoured to continue to call Toyota our client partner, and we are energised and excited by what we can do together into the future.”
Toyota’s creative and media accounts are currently both with Publicis agencies, Spark Foundry and Saatchi & Saatchi.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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