Toyota CMO Brad Cramb departs company after 22 years

Toyota’s chief marketing officer, Brad Cramb, has departed the company after 22 years, Mumbrella can reveal.

Brad Cramb

Brad Cramb departs Toyota after 22 years.

Cramb has held the role of chief marketing officer for Australia’s biggest selling marque since 2013.

In his time in the role, Cramb has led marketing across a number of campaigns including the Toyota LandCruiser Emergency Network, the Toyota Hilux ad replicating Top Gear, and Toyota’s RAV4 work from last year.

Wayne Gabriel will now take on the role as chief marketing officer after 20 years with the company.

A spokesperson for Toyota said Cramb was “unable to relocate to Melbourne” as part of consolidation plans which were announced in 2015 and will see the closure of the Altona plant in October.

Mumbrella understands a number of senior Sydney-based executives had already told Toyota they would not be making the move.

Gabriel was announced as the incoming divisional manager in 2015.

In his time at Toyota, Gabriel has worked across national sales and marketing and was, most recently, corporate manager.

Gabriel will commence his role as national divisional manager, marketing.

Gabriel will commence his new role as divisional manager – marketing

The spokesperson told Mumbrella: “It made sense that he take on the position now to ensure a smooth transition.”

The last year has seen some major changes for Toyota, pitching events, product launches and roadshows and in late 2016, pitching its PR and social account.


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