Toyota drives home locally-built message

Toyota: "Built by Australians for Australians"

Toyota has launched a campaign to inform Australians that the Japanese carmaker’s Camry and Aurion marques are locally built by local people.

Supported with the tagline ‘Built by Australians for Australians’, the ad features Toyota employees from a plant in Melbourne.

The agency behind the ad was Saatchi & Saatchi Sydney.

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