Toyota focus on customers reactions to The Toyota Buyers’ Advantage in new campaign

Toyota is promoting The Toyota Buyers’ Advantage with a campaign capturing the reactions of customers when shown the retail offer.

The campaign, created by OddfellowsDentus, features dealership concierge Zoe talking to customers interested in the Camry Altise, Corolla Ascent Sport or the HiLux SR5.

https://www.youtube.com/watch?v=T6HyN5J1Fos

The campaign includes three TV spots and is running across press and digital and point-of-sale.

https://www.youtube.com/watch?v=P4O59YAIq6M

https://www.youtube.com/watch?v=2987q6BXA94

Credits:

• Agency : OddfellowsDentsu
• Creative : Wayne Maloney, Mark Sheridan, George Bassiakos and Lauren Bedford.
• Production : Rotor Studios; Director : Nick Robertson & Executive Producer : Antonio ORENA BARUN

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Campaign car creative OddfellowsDentsu Toyota Zoe

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Comments: 4

Fraser 6 Mar 15

Textbook example of total disconnect between promise and proposition

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Matt 6 Mar 15

Cringe. That’s not a genuine reaction. And where’s the guy from the AAMI ad that’s in every ad on TV. He should be in this ad again.

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That.. 6 Mar 15

..is the worst ad I’ve ever seen.

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That.. 8 Mar 15

..is correct

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