Toyota unveils movie trailer GR Series campaign via Gemba

Toyota is set to show off the Toyota Gazoo Racing team to Australian audiences at Moonlight Cinema events, with a new cinema-only spot featuring the GR Yaris and GR Supra performance vehicles.

The campaign was created with sport and entertainment agency Gemba, and features a hero video shot in the style of a blockbuster movie commercial.

The spot starts with a classic movie trailer ‘rating slide’, before kicking off with some typical introductory action dialogue, soundtracked by a bass-heavy soundtrack.

The GR Supra and GR Yaris are ‘starring’ in the ‘trailer’, as implied heroes and villains are pitted against one another on the track and on the streets.

Gemba and Toyota Australia said the campaign aims to entertain an audience that might be more aware of Toyota’s safety credentials than its high-performance vehicles.

The partnership with Moonlight Cinemas will now push to increase awareness of Toyota’s global performance brand, and will run through to the end of the Moonlight Cinema season on April 26.

Moonlight Cinema-goers will also get the opportunity to see the new GR vehicles in person at select locations, with fans getting the chance to have their photo taken and appear in their own ‘movie poster’ to share on socials as part of the activation.

Patrons will also get a chance to win Moonlight tickets in a premium Toyota Gazoo Racing VIP Zone.


Client: Toyota Australia
Senior Manager, Marketing Integration: Tim Stuckey
Manager, Events, Sponsorship and Promotions: Jenny Huntley
Senior Sponsorship Coordinator: Sahitian Rajendran
Events and Promotions Coordinator: Kelly Galvez
Business Planning Coordinator: Yusaku Toyozumi
Senior Brand Communications Coordinator: Suhailah Davies

Agency: Gemba
Executive Creative Director: Boyd Hicklin
Agency Producer: Alexandra Longbottom
Graphic Designer: Honey Terrill
Senior Account Director: Lucy Usher
Account Manager: Sascha Webster
Senior Marketing Consultant: Laura Wrigley
Marketing Executive: Tom Belson
Social: Red Havas

Production: Fiction
Producer: Jackie Fish
Director: Jolyon Watkins
Production Manager: Fi Herman
Director of Photography: Richard Kendall

Post Production: Mr. Fox
Editor: Andrew Stalph
Online: Drew Moden
Grade: Martin Geer
Sound: Sam Hopgood (Bang Bang Studios)


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