Toys ‘R’ Us lure kids into stores over Easter with virtual Easter Egg Hunt

Miranda Ward

April 1, 2015 12:26

Toys “R” Us is celebrating Easter with an augemented reality experience which allows kids to hunt for eggs within its stores.

Created by Blue Star, the virtual hunt, which works on any iOS or Android device, allows kids to interact with the toy store’s mascot Geoffrey the Giraffe and his Easter bunny friend, who lead them on a virtual adventure through the store to find Geoffrey’s Playground.

Kids are then able to create a short video through the app dancing beside their virtual friend which can be shared on social media using #TRUMagic and then redeem a free treat.

https://www.youtube.com/watch?v=lWc2kMvd5lQ

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.