Premium digital media creates superior recall and brand uplift, finds TPD report
Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study.
The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants.
Overseen by MediaScience CEO, Dr Duane Varan, the study compared how placement in premium digital channels performs compared to run-of-the-internet and Facebook. It looked at key metrics across short and long terms memory, plus brand lift.
