TRA launches in Australia, appoints Australian partner

Independent research and insights agency The Research Agency (TRA) has launched in Melbourne, its first Australian office.

Founded in New Zealand in 2007, TRA has also appointed Mark Hobart as partner, who joins from his role as strategy director at The Lab.

John Shanahan and Rob McLachlan have also joined TRA’s Australian Advisory Board, along with TRA’s co-founders Amber Coulter and Andrew Lewis.