TrafficGuard appoints Joshua Lowcock as non-executive chairman

Ad-fraud specialists TrafficGuard have appointed Joshua Lowcock as its new non-executive chairman.

Lowcock is the Global Chief Media Officer of UM, part of media agency giant Interpublic Group, where he oversees media and marketing spend for a number of Fortune 500 companies.

He also serves as a non-executive director of Accent Group and Cashrewards, and previously served as a non-executive director of Prime Media Group.

Lowcock’s appointment to TrafficGuard follows the recent retirement of former company chairman Mr. Stephen Belben, who served on the board for eight years.

“I would like to thank Steve for his governance and guidance during his tenure and wish him well in his retirement,” said Mathew Ratty, CEO of TrafficGuard.

“I am excited to welcome Joshua into the Chairman role at Adveritas. His appointment complements one of the key focuses for Adveritas, being the scaling of our TrafficGuard technology around the world. The knowledge and expertise that Joshua has in working with verification partners that have partnerships with the world’s biggest advertisers, combined with the understanding of the digital ad tech industry is critical at this stage of our journey.

“I look forward to working together and forming a heavy-hitting team during the most critical stage of our growth journey.”

Lowcock said of his appointment: “In my meetings with Mathew Ratty and the Adveritas leadership team, I have been impressed by Adveritas’s main product TrafficGuard and the potential for the offering to scale internationally.

“I look forward to providing strong guidance to management on how to ensure TrafficGuard can build on its momentum with advertisers increasingly demanding accountability from performance media.”



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