Traffik expands Sydney office with raft of new hires
Clemenger-owned brand activation agency Traffik has made a number of appointments, including the return of managing partner Drew Berridge.
Berridge had previously been on a nine month sabbatical, and returns to the agency to work on clients including PepsiCo, Dyson, Diageo and Woolworths.
Holly Saich will be supporting Berridge as account director, joining from her previous London-based role at Omnicom brand experience agency TRO. Saich has previously lead campaigns for clients including Volvo and Beam Suntory.
The agency’s newly formed production division will be lead by Rachel Foot, who will be responsible for delivering executions for brands including Amazon and Mazda.
Also joining the team is Scott Seymour, who has come on board as senior account manager. Seymour has previously worked on campaigns for Australian Marriage Equality, BWS and Subway.
Following the rapid growth of Traffik’s shopper marketing business, Rosie Carter has also been hired, bringing with her experience delivering end-to-end campaigns for Schweppes amongst other FMCG brands.
Commenting on the new hires, Traffik CEO James Neale said: “After an amazing year of business growth and award recognition, 2019 is set to be another fantastic year for Traffik. We are very excited to have Drew Berridge back in Sydney as our managing partner, and under his leadership look forward to securing an unfair share of the best talent in our field.”
Berridge added: “With a new office, new clients and new additions to the team I couldn’t be more excited to rejoin the Traffik Sydney team. Traffik has built a genuinely unique offer in the market, so bolstering the team with four new hires not only expands our scope and skillset even further, it allows us to take advantage of the increasing momentum we’re seeing in the brand activation space.”
