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Transport for NSW highlight motorcycle safety issues in new campaign

Transport for NSW is highlighting issues on the road which put motorcyclists at risk in a new campaign aimed at educating motorcyclist and other motorists on how to manage them.

Launched yesterday through George Patterson Y&R Sydney the campaign sees a motorcyclist riding down a road before approaching a curve when it presents different options of what could happen by seeing the rider split into four versions of himself to represent the various dangers. The campaign calls on other road users to look out for motorcyclists, reminding other drivers to always look twice for them.

Minister for roads and freight Duncan Gay, who launched the new motorcycle education campaign ‘Ride to Live’ at an activation outside Sydney’s Customs House today said:  “Our motorcycle community is growing at a rapid rate but unfortunately motorcycle fatalities are also on the rise.

“We know over the past ten years, we have significantly reduced the overall number of fatalities on NSW roads by more than 35 per cent but motorcyclist fatalities increased by 22 per cent.

“That’s why the NSW Government is committed to doing all we can to improve rider safety. We’ve done a lot in this space over the last few months. In July, we introduced lane filtering, which we know can be safe if done properly. We’ve also made the most of new technology and have been installing satellite phones along  Putty Road, which is prone to serious crashes so help can be called in an emergency.
“We believe this multi-faceted state wide campaign, which is supported by the Motor Accidents Authority of NSW is the next important step in the right direction.

The TV campaign is supported with a website, which provides information for motorcyclists including safety tips to hazard tests. The campaign is also running on radio and the backs of buses.

Manager NSW Motorcycle Alliance Dave Cooke said: “This campaign gets to the heart of what keeps us safe as motorcyclists – and that’s making good decisions. Good riders constantly assess risk – we are not risk takers – we are risk managers. Great motorcyclists make great decisions and that’s the message of the campaign.”

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