Media and ad agencies await Travel Corporation review result

The Travel Corporation, the holding company for brands including Contiki Holidays, Trafalgar and AAT Kings, and is nearing the conclusion of an advertising review.

The pitch is understood to be focusing on how data can improve the company’s targeting, and involves a curious mixture of companies – ad agencies Oddfellows and Affinity, and media agencies Bohemia and Carat.

The defending incumbent agency is 303Lowe.

The pitch is being run by Philippa Walker, general manager of marketing at The Travel Corporation, a 12-year veteran of the company, who confirmed the news.

A result is expected this week.


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