Travel insurance firm Cover-More names new CMO to drive digital growth

Travel insurer Cover-More has named Chris Noble as its Sydney-based group chief marketing officer as the firm looks to expand its digital and direct channels.

He will be responsible for 15 international markets across Europe, UK, US, Latin America and Asia Pacific.

Noble joins Cover-More from World Nomads where he was general manager and CMO.

Cover-More group CEO Cara Morton said: “I am thrilled that Chris has joined Cover-More Group to lead our global progress in digital and direct channels.

“We’re looking forward to having his skillset dedicated to power Cover-More’s key global priorities including our direct-to-market digital channels globally and soon-to-be-launched leisure travel apps.”

Noble has more than 20 years’ experience across brand strategy development and commercial e-commerce growth. He also founded, a not-for-profit organisation that raised $5 million through micro-donations to fund 249 community development projects worldwide.

“Cover-More has always shown a strong desire to put their travellers and the communities they travel with and through, at the heart of their business,” Noble said. “It’s been their purpose and passion for years

“They genuinely want to create human connections and strengthen those through the services and products they create. That is a business I want to help grow.

“I’m excited about this incredible opportunity, particularly as we get back to exploring this world.”


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