Trelly’s Tackle World ‘incredibly offensive’ Australia Day ad deemed to humiliate Muslims

A print and TV ad for Trelly’s Tackle World Shepparton Australia Day sale was deemed to discriminate against Muslims by the Advertising Standards Bureau (ASB).

Complaints said the ad was “an initiative to exclude Muslims from Australia Day”

Launched in the lead up to Australia Day the print ad features images of products on sale with the offer of free pork kebabs stating, “1 day only! Halal or Haram!”

One of the complaints argued the use of the wording “pork kebabs” was offensive because kebabs are a key food in some Muslim-majority countries.

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