Influencer technology platform Tribe calls on industry to develop overall code of conduct
Influencer technology platform Tribe has called on the blogger and influencer industry to look at adopting an industry-wide code of conduct in an attempt to improve standards around transparency.
Stephen Von Muenster (left) and Anthony Svirskis (right) at CommsCon: “We need to talk about this code of conduct for the good of the industry”
In the wake of regular instances of bloggers and influencers being caught out for failing to disclose paid posts, Tribe’s CEO Anthony Svirskis last week suggested the industry look at adopting or taking up parts of its code of conduct for users on its platform.
“We implemented this code of conduct or code of ethics because we wanted to use our voice to help establish a set of principles that we felt would give longevity, authenticity and legitimacy to the industry,” Svirskis told Mumbrella at last week’s CommsCon event.
There have been members of the community trying to make this idea take off for years.
One group in particular is the (American based) Professional Travel Bloggers Association – http://travelbloggersassociati.....-the-ptba/
Until there is a legal requirement of disclosure of payment/trade/services, like in the US, thousands of bloggers will exploit the ‘loophole’ both here and in the UK.
Even TRIBE ‘suggests’ people use #spon #ad etc however It cannot enforce influencers to do so, so the ones who don’t will continue not to and the ones who are setting best practices will continue to do so.
At Nuffnang, a subsidiary of Netccentric Limited with 1 million influencers globally, we too operate under our own Code of Ethics.
This is to ensure that the influencers we work with and we put forward for campaigns operate professionally and transparently.
When brands work with Nuffnang to engage influencers and execute compelling campaigns from planning stages right through to reporting and beyond, they can be rest assured that the reporting they receive is accurate. The figures are factual – they’re not embellished. Our clients can ask for insights that are real and they can monitor performance effectively.
As long as agencies and influencers operate in a transparent way and provide accurate insights – even screenshots – the industry will remain sustainable.