Trinity Experiment takes Meat & Livestock Australia into controversial waters

August 31, 2016 12:05

Meat & Livestock Australia has launched a mockumentary charting the lives of triplets, separated at birth and fed different diets, to drive home the value of a balanced diet.

https://www.youtube.com/watch?v=lOk7Q-Ikoj0

The film purports to be the result of a 30-year-long study into the development of the three boys, raised on diets of vegetables only, meat only and a balanced meat and vegetable diet.

Created by The Monkeys, the film features grainy images from the boys birth and tracks how their diets possibly played a direct role in the way they grew up.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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