Trinity P3’s Darren Woolley to address Melbourne Advertising and Design Club

Trinity P3’s Darren Woolley will offer insights into the advertising industry at an event next week hosted by the Melbourne Advertising and Design Club.

The announcement:

When Darren Woolley started Trinity P3 it caused quite a stir. Rob Morgan famously said that the process of cost benchmarking could commoditise our industry

The danger is still very real and in an environment of cost cutting, fee for service and the ever burgeoning ‘procurement’, the dangers of simply becoming part of the supply chain are more real than ever.

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