Trinity P3’s Darren Woolley to address Melbourne Advertising and Design Club

Trinity P3’s Darren Woolley will offer insights into the advertising industry at an event next week hosted by the Melbourne Advertising and Design Club.

The announcement:

When Darren Woolley started Trinity P3 it caused quite a stir. Rob Morgan famously said that the process of cost benchmarking could commoditise our industry

The danger is still very real and in an environment of cost cutting, fee for service and the ever burgeoning ‘procurement’, the dangers of simply becoming part of the supply chain are more real than ever.

So how do we stop it?

MADC Presents gives Melbourne agency people a chance to listen the man who is closer than most, to clients in the critical decision-making process. Darren Woolley offers some unique and sometimes startling insights on the stark commercial realities of our business. And how creativity is actually at the heart of doing business better.

MADC Presents Darren Woolley. The Local Taphouse St Kilda, Wednesday October 1

Tickets are $10+BF and are available here http://www.eventbrite.com.au/e/darren-woolley-how-do-advertising-agencies-stop-becoming-a-commodity-tickets-13106047541

Source: Tony Prysten, Melbourne Advertising and Design Club


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