Wild Turkey searches for Australia’s worst sporting teams
Southern Cross Austereo’s Triple M and Wild Turkey Bourbon have launched a campaign to find Australia’s worst sports teams.
The on-air search for ‘The Turkey 10’ will run across Triple M’s five city network, including Perth’s Mix plus Triple M’s Localworks regional stations.
To enter, a team must submit a video that demonstrates why it has ‘spirit, guts, flair and strength of character’, according to a press release.
Teams that make the Turkey 10 will receive a $10,000 sponsorship package as well as support from local radio celebrities, ex-players and additional sporting experts. There will also be Turkey 10 merchandise, BBQs, iPads to relay video content and an end of season party.
The winning team will be the one with the most dedicated fans on the Wild Turkey Australia Facebook page and will score an additional $10,000 cash.
Entries close Sunday 15 April.
Rhys Holleran, CEO of Southern Cross Austereo said: “The Turkey 10 is a fantastic example of a truly national radio network teaming with a great brand like Wild Turkey Bourbon to tap in locally to give Australia’s most underrated sports teams the chance to shine.”
Rewarding mediocrity reflects the product really.
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“To enter, a team must submit a video that demonstrates why it has ‘spirit, guts, flair and strength of character’, according to a press release.”
Surely not the criteria to identify the worst of the worst? What did I miss?
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If they wanted to identify the worst sporting teams wouldn’t it serve them better to look at the ‘professional’ teams on their TV screens?
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What a great idea. Low cost and will get plenty of traction in the community.
Every sporting team has an “organiser” type and they will be all over this. A really good, cheap activation. Just because it isn’t social media doesn’t mean its rubbish….
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