Southern Cross Austereo is closing one of the most popular DAB stations in the country, announcing the shuttering of its Classic Rock offering next week as it is eating into the audience of its TripleM stations.
The station was touted as the most-listened to non-retail aligned DAB channel in the country in June by the company, with 144,000 listeners in that survey.
However SCA announced on the Facebook page of Classic Rock, which is aligned with the TripleM network, that it will close on October 1.
“Our big brother Triple M-FM is now playing much more classic rock than it was when Classic Rock Digital was created. Now, Triple M is playing the best classics, and is about to launch the “Classic Rock Summer”. We ask that you check it out”, it wrote on the Facebook page.
“We thank you for listening, and while Classic Rock Digital has been a great station that we have loved creating and listening to, we ask you to once again turn to Triple M.”
Southern Cross Austereo chief creative officer Guy Dobson told MediaWeek: “The station was a victim of its own success. We found that Classic Rock Digital was eating into the cume audience for Triple M.
“We will be adding more of that classic rock content to the Triple M music format. Listeners will start to hear more of that gold content across the day.”
Southern Cross Austereo has been approached for comment on the future of its DAB plans.