Trouble for Nine as its upcoming Gordon Ramsay format tanks overseas
An upcoming Nine program fronted by celebrity chef Gordon Ramsay might be dead on arrival, with the UK version of the format axed by the BBC after it failed to ignite.
Gordon Ramsay’s Future Food Stars was cancelled after its second series attracted less than two million viewers each episode. It follows the March axing of Ramsay’s ITV flop Next Level Chef after just one season.
None of this bodes well for Nine, which led its 2023 upfronts by hyping a local version of Gordon Ramsay’s Food Stars. Also much-touted were high-profile debuts The Summit, Warnie, and Rush, which have all underperformed.
In the Australian version of the show, Ramsay was set to be teamed with business mogul Janine Allis, who Aussie viewers will have seen in The Celebrity Apprentice Australia, the local Shark Tank, and as a competitor on Australian Survivor.
“Gordon and Janine are on the hunt for Australia’s most exciting and innovating new food ideas – searching high and low for the next food star to mentor and invest in,” Nine said during last year’s upfronts.
“Contestants will need to pitch their concept to win a spot in the competition, before surviving high-pressure challenges and intense grilling from two reigning food stars, determined to see if they’ve got the raw ingredients to become Food Stars.
“They’ll need to prove they have what it takes when it comes to service, marketing, branding and event management.”
Nine has not yet scheduled Gordon Ramsay’s Food Stars, however a casting call was sent out last November. Nine declined to comment.
Mumbrella understands the network still intends to air the show later in the year, as planed.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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