F.Y.I.

True North Executive Coaching and Leadership offers support for laid-off ad professionals

Kevin Kivi’s True North Executive Coaching and Leadership business offers discounted coaching sessions to help advertising professionals impacted by industry layoffs.

The announcement:

The last 18 months have been some of the most challenging in recent memory for the advertising and marketing industry. Widespread redundancies, agency restructures, shrinking budgets, and shifting client demands have left a wave of highly capable, experienced talent on the sidelines, often without direction, support, or clarity on what comes next.

In response to this crisis of talent, True North Executive Coaching & Leadership, founded by advertising industry veteran Kevin Kivi, is offering specially discounted coaching sessions exclusively for professionals who have been affected by industry layoffs.

“This industry has given me so much over the past two decades, now it’s my turn to give something back,” said Kivi. “I’ve spoken with so many brilliant people who are feeling lost, untethered, and unsure of their next step. I’ve also heard from employers who genuinely want to support their people but feel powerless to act, with their hands tied by broader business constraints. This offer is a way to provide something real, a moment to reflect, reframe, and begin to rebuild.”

The offer is a no-strings-attached one-off session, combining practical coaching tools with light-touch career mentoring. While traditional coaching is often a multi-session engagement, this tailored approach is designed to meet people exactly where they are, providing immediate value and career guidance at a moment when it’s most needed.

“This isn’t about placements or recruitment,” Kivi said. “It’s about helping good people reconnect with their strengths, rebuild confidence, and explore what’s possible, whether that means staying in the industry or pivoting in a new direction.”

With more than 20 years of leadership experience across Australia and North America, Kivi brings a deep understanding of both the creative and commercial sides of the business, as well as a people-first approach that underpins True North ECL’s values including: find your true north and lead with purpose: helping leaders and organisations find clarity, align with values, and thrive in complexity.

Source: Third Avenue Consulting

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