Truescope acquires media intelligence unit in North America
Australian media intelligence company Truescope has acquired Universal Information Services (UIS) in North America.
UIS is a media intelligence agency based in Omaha, Nebraska. With the integration of services currently underway, Truescope is set to add hundreds of clients after the acquisition.
Truescope was founded by former iSentia CEO of almost two decades, John Croll, who stepped down after two years of share price decline, and a $48 million write off of following the company’s failed King Content investment. iSentia was acquired by Access Intelligence in late 2021 after losing significant market value.
Truescope now has operations in Singapore, New Zealand, and North America.
L-R: Croll and Murphy
Its founder, Todd Murphy, will take on the role of Truescope president, North America, effective immediately.
Croll said the acquisition was a significant move to accelerate growth in the US media intelligence market, which he believes has been underserved for some time and is ready to evolve.
“Truescope has been active in the US for almost a year and the response we have had to our platform has been overwhelmingly positive” he said.
“Todd’s leadership, the Universal team’s decades long local expertise and loyal client base, coupled with Truescope’s technology, will enable us to deliver a powerful and truly unparalleled service that will help better inform communications.”
Murphy said: “John’s vision and ability to build game-changing tech is the perfect alignment for the evolution of not only Universal’s clients but the media intelligence industry, broadly. I’m thrilled to be leading the company and delivering a truly superior service never before seen.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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