Trust in Australian media at an all time low suggests Edelman survey

February 22, 2017 3:27

Trust in Australian media has fallen to an all time low as three out of the four institutions – business, media, government and NGO’s – are considered as ‘distrusted’, according to Edelman’s Trust Barometer.

Spurr said: “The implications of the global trust crisis are deep and wide-ranging.”

The Edelman Trust Barometer is the public relations firm’s trust and credibility survey, sampling over 33,000 respondents across 28 countries.

Trust in media fell by 10% with only 32% of those surveyed saying they trust the media, while trust in government fell 8% to 37%, making it the second largest drop out of all the countries surveyed.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.