Digital video software company TubeMogul announced today the appointment of Sam Smith to the position of Australia and New Zealand managing director.
Former Managing Director Stephen Hunt’s has moved to to a client services role at the company’s New York headquarters. Hunt had been in the role for two years.
“The last two years have been extremely dynamic for TubeMogul in Australia due to our focus on delivering new and innovative software tools to the programmatic market and aiding the growth of ad agency trading desks,” said Hunt in a statement.
Hunt added: “I am extremely confident that Sam Smith will bring a new level of energy and strategic focus to the TubeMogul ANZ team as he has considerable managerial and execution experience in the video, media, and advertising markets.”
Prior to TubeMogul, Smith worked for News Corp Australia’s NewsLifeMedia unit, where he was Head of Commercial Integration. Smith was also the Senior Vice President of Adconion Media Group Australia, and held senior sales roles at ninemsn and Yahoo!7. He has held senior roles at content solutions business TCO, and was Managing Director of RedLever, Adconion’s branded entertainment unit.
Smith was involved in the launch of ninemsn’s first video offering in 2004 and also in the creation of Yahoo!’s video channel launch in 2006.
“I am passionate about the power of video and its next evolution, which I believe will focus on powerful branding experiences and a closer alignment between television and digital video ad buying,” Smith said.
Smith said one of his key objectives at TubeMogul was to increase industry knowledge around issues such as consistency, transparency, and collaboration.
“Programmatic video advertising has bolted out of the gates in Australia, and in many ways we have led the world,” said Smith.
“However, we need to look closely at the challenges of inventory management, clear and open practices, and communicate more actively the power of video advertising to brands.”