F.Y.I.

Tug wins three new clients

Tug has won the SEM account for blind manufacturer Luxaflex as well as picking up the digital accounts for Sunway and Shademaster.

The announcement:

Luxaflex, Australia’s largest manufacturer of blinds, awnings, shutters and shades has moved its SEM account from Resolution to Tug. The win comes after Tug had secured the Luxaflex SEO account in mid-2017.

In addition, Tug has also won the Digital accounts for Sunway and Shademaster via a competitive pitch.

All three Brands are part of the Hunter Douglas group who are a world market leader in window coverings and a major manufacturer of architectural products, achieving sales in excess of $US2.7
billion.

Jenny Brown, National marketing manager at Hunter Douglas said; ‘Tug demonstrated a strong understanding of our business and how to not only maximize our online Channels but how to
integrate and enhance our ATL media with the SEM activity they are running for Luxaflex.

This coupled with delivering great SEO results in 2017 meant they are a perfect partner for our business.’

Tug managing director Shane Lennon said: ‘We are delighted and it’s a testament to the hard work and great results the team have delivered. We are incredibly passionate about driving outcomes that deliver a significant commercial advantage for our clients. We are looking forward to continuing this journey with the Hunter Douglas group throughout 2018.

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