Tuna brand Safcol pushes environmentally-friendly fishing
Safcol’s new ad campaign
Tuna brand Safcol has launched an ad created by Rampage Creative contrasting its fishing methods with the “destructive” ones of other tuna brands.
The ad is also backed with a tactical campaign run by Sydney agency Inform Digital taking aim at rival brand John West via Safcol’s Facebook page.
Actions speak louder than words…
These two campaigns came out at the same time, were Greenpeace and Safcol working together? Who’s paying the advertising bills I wonder….