Turner Freeman ad focuses on how everything piles up when something goes wrong

Law firm Turner Freeman has launched an ad campaign demonstrating how responsibilities can pile up when disaster happens in somebody’s live.

The stop motion film, created by Uberbrand and production house Taxi Film, shows bills and washing up pile up, before a pair of hands begins to clean the dishes.


Mark Subaih, Turner Freeman marketing manager, said in a statement: “We’re extremely grateful to the team at Uberbrand. They share our desire to put a campaign into market that avoids repeating many of the tired tactics and messages associated with advertising in what is a challenging industry. Instead, we’re communicating our unique position through a deeper understanding of the role that lawyers can, and should play in Australia in providing much needed support and understanding, as well as time-tested expertise.”

Dan Ratner, CEO at Uberbrand, said: “When something bad happens, life keeps going without caring about your problems; this is the emotional situation most people looking for legal support find themselves in. That insight was crucial to informing the over-arching mission: to give every Australian hope that no matter what challenge life throws their way, Turner Freeman is determined to fight for them.

“Our goal wasn’t just to appeal to Australians considering the need for legal support right now. We sought to strengthen the brand and build long-term awareness and understanding for Turner Freeman by communicating the underlying strength of their service; not only as experts in law, but as specialists in understanding the personal nature of being involved in situations in which legal advice becomes necessary, beneficial and welcome.”

Turner Freeman’s campaign execution on a public bus

The campaign will involve 15, 10 and six second digital and social executions, 30 second radio spots, display ads and OOH on public buses. A second campaign will follow in 2020.


Creative Direction: Jessica Page
Copywriting: Henry Richards
Art Direction: Nadya Mendez
Client Partner: David Leiton

Taxi Film
Director: Siobhan Mulready
Producer: Chris Klockner
DoP: Richard Bell

Turner Freeman
Marketing Manager: Mark Subaih


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