TV creates unified app to bring network mobile streaming services in one place
TV has followed hot on the heels of the Australian radio industry, announcing a new mobile app which will allow viewers to stream 15 free-to-air channels in one place.
Industry body Freeview has driven the new app, called the FV mobile app, which features channels from members including Networks Seven, Nine and Ten as well as the public broadcasters ABC and SBS.
Freeview CEO, Liz Ross, said in a statement: “For the first time globally, an FTA industry has united to create and deliver a powerful consumer experience. Freeview FV will deliver fantastic choice and convenience in one place, it is simple and-easy to-use, and it will meet the needs of audiences wherever they may be.
“From live streaming news and current affairs during the morning commute to catching-up on a favourite TV program on the way home, Freeview FV will completely revolutionise access to the free-to-air TV offering in Australia.”
It is unclear at this stage whether it will feature all of the primary free-to-air channels, while streams will be measured through OzTAM’s VPM service which was set up this year to gauge catch up and streaming audiences.
The app will also provide access to catch-up TV services from the member networks, and create recommendations for other shows viewers might like.
This is great news and long overdue…I was personally involved in discussions to achieve the same objective some 8 years ago…good for the consumer.
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Will it be a really bad UX/CX because it is designed by a committee of a bunch of people who don’t have a clue?
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