TV Wrap: Australian Survivor launch up on 2020, Nine wins another week

Network Ten’s new ‘Brains v Brawn’ format for Australian Survivor brought in an average 752,000 metro viewers during its launch episode, which also won all three key advertising demos.

The premiere was up on the program’s 2020 launch, which brought in 624,000 metro viewers for Ten, as its ‘All Stars’ format struggled against linear ratings juggernaut Married At First Sight.

In 2019, 807,000 metro viewers for its premiere, which pitted Champions vs Contenders, while 716,000 tuned in for the launch episode in 2018.

Ten ViacomCBS senior vice president content and programming, Daniel Monaghan, said: “The long-awaited and highly anticipated return of Australian Survivor: Brains V Brawn did not disappoint. We’re thrilled with how it performed on its first night back on our screens – #1 in its timeslot and #1 for the night under 50s.

Ten ViacomCBS national sales director, Lisa Squillace, added: “I would like to extend my sincere thanks to our sponsors for giving us the opportunity to showcase their brands. We are delighted that we have been able to provide the best foundation for our clients and their brands.”

A coding error saw OzTam report the metro audience for Nine’s Beauty and the Geek at 434,000, Nine the program actually had 776,000 metro viewers, making it the #1 program in metro entertainment for the night, ahead of Survivor and Seven’s Farmer Wants A Wife with 709,000.

The latter was the top-rating entertainment show nationally though, with 1.144 million viewers nationally tuning into Seven for the episode.

In Sunday’s other entertainment programming, Seven’s AFL coverage brought in 591,000 metro viewers, well ahead of Nine’s NRL which had 307,000 metro viewers. Grand Designs on ABC was watched by 582,000 metro viewers.

Seven had the #1 program overall, with 1.219 million metro viewers watching Seven News, ahead of Nine New Sunday which aired to 1.127 million metro viewers. Seven also won the night with a 27.6% network share, with Nine taking a 27.2% share.

Nine won the ratings week ending July 17 though, with a 29.1% network share ahead of Seven’s 28.8%. Ten had 18.1%, with the ABC taking 15.5%.

State of Origin game three was the top-rating brand for the week, with news also performing strongly amid lockdowns across many capital cities, taking eight of the top ten programs across the week.


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