TV Wrap: The Voice beats Survivor in a finale battle after Seven wins the week

The winner announcement for The Voice Australia was watched by an average 1.383 million metro viewers, after the full grand final took in 1.292 million metro viewers.

Those numbers were enough to beat out Australian Survivor’s finale, on a big night of linear television. Survivor’s winner announcement took in 923,000 metro viewers, after the full grand finale had 785,000 metro viewers.

Survivor’s winner announcement also topped all three key marketing demos.

Bella Taylor Smith is crowned The Voice 2021 winner

Both the winner announcement and full final episode of The Voice Australia, which saw Bella Taylor Smith crowned the winner, were up on the 871,000 metro viewers and 911,000 metro viewers in 2020, respectively. Then on Nine, it was the lowest-rating finale of the format to date.

As for Australian Survivor, Sunday’s winner announcement for Hayley Leake and the full episode were down on 2020’s numbers, when 944,000 metro viewers watched the winner announcement and 878,000 tuned-in for the finale episode.

The Block beat Australian Survivor, with 952,000 metro viewers on Sunday night, to be the #5 program overall and only behind The Voice in entertainment.

In other entertainment programming, Nine’s coverage of the NRL finals match between the Eels and the Knights had 517,000 metro viewers.

Nine News Sunday topped news programming with 1.227 million metro viewers, ahead of Seven News with 1.113 million metro viewers.

Seven won Sunday though with a network share of 33.5%, ahead of Nine’s 29.3%, Ten’s 18.8% and ABC’s 11.8%.

The #1 multi-channel was 9Gem, with coverage of the Wallabies beating the Springboks helping deliver a 4.8% share.

Meanwhile, OzTam has released the first of its new Daily Consolidated Total TV Program Ranking reports. The new daily report shows performance for a single day, including BVOD viewing as well as national television audience, but is delivered seven days from the date of reference.

According to the first report, the top-rating program on Sunday, 5 September, was Seven’s The Voice, with 2.006 million national viewers including 252,000 on BVOD, the biggest of any program airing on that date.

The Voice didn’t have the biggest uplift though, despite growing its audience by 24% since airing. ABC drama The Newsreader had a total audience of 1.007 million, with over half (54%) watching after the initial air date, the biggest percentage uplift of any program.

The Block was the #1 program among people 25-54, with 861,000 viewers in that demographic.

Total TV 5 September [click to enlarge]

The #1 primary channel across the week was Seven, while 7mate was the top-rating multi-channel. Nine won the 16-39 and 25-54 demos.

That came after Seven won Sunday, Thursday, Friday and Saturday, though Nine won Monday, Tuesday and Wednesday. The ABC beat Ten on Friday and Saturday, with SBS also beating Ten on Saturday.


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