Twitter far behind Facebook and MySpace in Australia

Twitter is attracting a much older demographic than its rivals, according to an analysis of Australian statistics by media agency Maxus’s digital director Ben Shepherd.  

According to Nielsen Netview numbers crunched by Shepherd, 36% of Twitter users in Australia are aged 35 to 49. By comparison, Facebook’s key demographic is 25-34 year olds who make up 32% of its user base. And the sweet spot for MySpace is 12-17, which is the age of 28.5% of its users.

And he said that the data the data shows that Twitter has a long way to catch other sites. Facebook has 4.7m Aussie users and MySpace 1.9m. But Twitter only has 780,000, according to Nielsen. However, that does not take into account those using other platforms such as Tweetdeck.

Writing in his Talking Digital blog, Shepherd counseled about getting carried away by Twitter. He said:

“Remember 2004-2005. Myspace was growing at 30-50% a month for an extended period. Engagement was growing too. It was considered that it would become almost a web replacement and marketing purposed web pages would be custom profiles. At the time it was beyond earth shattering and the so-called ‘future of media’ because most of us didn’t understand it. Now look at it.”


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