Twitter tests ad placements within Tweet replies
Twitter has announced it is beginning to test a new ad format in Tweet conversations on iOS and Android only, globally.
Ads are being tested at being placed after the first, third or eighth reply under a Tweet.
Twitter’s revenue product lead Bruce Falck announced the testing on Twitter:
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp
— bruce.falck() 🦗 (@boo) October 13, 2021
Twitter’s acting managing director Australia Angus Keene said: “As Twitter evolves and brings forward more ways for people to connect and talk, we continue to evaluate how we can extend this to our advertisers and partners.
“We are now testing a new ad placement in Tweet conversations for a small percentage of people globally.
“This group will see ads after the first, third or eighth reply under a Tweet. By introducing this new opportunity, we hope to create value and support users and creators who drive everyday conversation and connection on our platform, while also providing incremental scale for advertisers looking to reach untapped audiences during their most engaged moments in conversations.
“Over the coming months, we’ll be looking at how this experiment performs and impacts the people and conversations around it.”
