Twitter tests ad placements within Tweet replies

October 18, 2021 9:05

Twitter has announced it is beginning to test a new ad format in Tweet conversations on iOS and Android only, globally.

Ads are being tested at being placed after the first, third or eighth reply under a Tweet.

Twitter’s revenue product lead Bruce Falck announced the testing on Twitter:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Angus Keene Bruce Falck Twitter

Latest