Twitter visits rocket in Australia in 2009

twittervisits4Social networking tool Twitter has experienced explosive growth in Australia since Christmas, according to new figures published by web monitoring firm Hitwise today.

The site hit an all time high for Australian visits on Saturday, Hitwise said.

Twitter works in a similar way to the status updates on Facebook. Users send out messages with a maximum length of 140 characters to people who have opted to follow them. Twitter users view a feed of all the messages that the people they follow have put out, with the newest ones appearing at the top.

Marketers and media owners are racing to make the most of the platform, while Australian journalists are also using it as a tool to find and break stories.

Hitwise analyst Sandra Hatchard said that visits to Twitter took a dip towards the end of last year, but have surged in early 2009. She said: “Twitter’s recent growth is due to a resurgence in referrals from Facebook, which is also maintaining a strong following amongst Australian Internet users.”

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