Tyrepower appoints Initiative as national media agency

Australian tyre retailer Tyrepower has appointed media agency Initiative to handle the company’s national planning and buying, with focus on traditional media. Previously Tyrepower used a different media agency for the four different marketing regions with Initiative as the WA incumbent.

The announcement:

Australia’s largest independent tyre retailer network, Tyrepower, has appointed Initiative as its national media communications agency after a competitive pitch involving four other agencies.

Tyrepower, a business established in 1977, has an Australia-wide network of 260 stores and has built its reputation on high quality customer service in the supply of leading brands of tyres, wheels and batteries.