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UAP going in on display advertising in latest election spend figures

The latest political advertising investment figures, provided to Mumbrella by Nielsen Ad Intel show the UAP beginning to invest heavily in display advertising, across the fortnight ending 23 April.

The figures, which cover 10 April to 23 April see the Australian Labor Party investing most of its advertising spend in metropolitan TV, similar to that of the Liberal Party.

The UAP is far outspending all other parties in general display advertising, in total investing $2,196,529, a figure more than any other political party’s total advertising spend.

The ALP has invested over $300k on social platforms across the two-week period, also more than all of the other parties combined spend on the channel, combined.

According to the Nielsen figures, Clive Palmer’s party is so far the only one to have invested in advertising in the metropolitan press, totaling $519,985. The total spend for the UAP across the period was $7,047,604.

The ALP followed in second with a total spend of $1,863,890, followed by the Liberal Party’s $638,832, and the Greens on $64,018.

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