UAP leads political ad spend in April as federal election kicks off
The federal election campaign officially kicked off yesterday, and with it we can now expect to see political campaigning dominate channel coverage.
Across the month of April so far, the United Australia Party has continued to splash out on political advertising, spending $3,496,656 so far.
Albanese’s ALP has ramped up its ad spend
The figures provided by Nielsen include spend across print, radio, TV, digital, and everything else excluding out-of-home advertising. The UAP has also been prolific in its outdoor advertising, however Mumbrella does not have figures for the same period.
Following the UAP, the ALP has so far spent $472,247 across these channels as of 11 April for the month, followed by the Liberal Party on $103,265 and the Greens on $42,991.
These figures indicate that each party is ramping up its spending across channels at different paces as the election cycle gets underway. Across the month of March (barring the final two days), the ALP spent a total of $540,143, almost eclipsing that figure in 11 days in April. Across the same period the Liberal Party spent $467,337, thus slowing down, potentially waiting for the campaign to officially get underway.
Nielsen is yet to launch its Election HQ, however, Mumbrella will be publishing regular updates throughout the duration of the campaign, set to culminate on 21 May.
In January, it was reported that the mining magnate would spent upwards of $80 million in the upcoming election, after investing $53.6 million across the 2019 federal election campaign.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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