Uber Advertising and Omnicom Media Group Australia announce strategic partnership
Uber Advertising and OMG Australia have entered into a partnership, uniting OMG’s “advanced media and commerce capabilities with Uber Advertising’s audience of over 10 million customers across Australia”.
The announcement:
Uber Advertising and Omnicom Media Group Australia (OMG) today announced a new Australian partnership spanning all OMG Australia media, creative, and commerce agencies. This collaboration brings together OMG Australia’s advanced media and commerce capabilities with Uber Advertising’s audience of over 10 million customers across Australia – reaching them as they move through their daily lives to go anywhere and get anything.
As part of this Australian first collaboration, the partnership intends to include Uber Advertising’s mobility and retail media inventory in OMG Australia’s proprietary planning platform, Omni. This will enable OMG Australia to enhance their media planning and strategies – by seamlessly incorporating Uber’s high-impact, high-attention video formats into their broader media plans.
The partnership unlocks a range of benefits including early access to Uber Advertising’s new ad products as they launch in Australia and preferential value for Flywheel, OMG Australia’s dedicated commerce media agency.
Head of Uber Advertising ANZ, Michael Levine said: “This partnership with Omnicom Media Group Australia marks a major milestone for Uber Advertising in Australia. By combining our unique mobility and retail media capabilities with OMG Australia’s advanced audience insights, we’re creating a powerful new way for brands to identify and connect with current and future customers, right at the moments that matter most.”
Chief media partnerships officer in OMG Australia, Marelle Salib, said: “Bringing together Uber Advertising and Omnicom supercharges our ability to deliver precision and performance at scale. This collaboration not only enhances our media planning capabilities but also gives our clients early access to innovative ad formats that reflect the way people live, move, and shop today.”
Source: History Will Be Kind
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