Ubet pushes back the borders in State of Origin campaign

May 26, 2016 9:52

Ubet is moving the state NSW/.Qld state borders

Betting house UBet is putting the New South Wales and Queensland borders on the line in a new campaign where the losing State will see a town on its border ‘handed over’ to the winner.

The campaign, by GPY&R Brisbane, stars former Origin players Anthony Minichiello and Trevor Gillmeister focuses on the border towns of Wallangarra in Queensland and and Jennings in NSW, one of which will have its border ‘moved’ 10km into the other State if its team loses.

https://www.youtube.com/watch?v=zKy3cAFyLO8&feature=youtu.be

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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