UFC 300 showed why promotion is ‘on track for another record-breaking year in Australia’

If anyone needed more proof that UFC is quickly becoming one of the biggest sports in Australia, look no further than its milestone event this past weekend.

Hosted at Las Vegas’ T-Mobile Arena, UFC 300 was not only the third highest grossing event ever for the mixed martial arts promotion, but delivered the highest commercial PPV numbers in the US since July 2021 and since January 2021 for Australia.

Last weekend’s event made headlines around the world with the thrilling final-second KO between Max Holloway and Justin Gaethje, and was headlined by Light Heavyweight champion Alex Pereira defeating Jamahal Hill in round one.

Photo by UFC/Zuffa