UK bloggers ordered to disclose commercial arrangements

The UK has joined the US in setting out rules for bloggers over the disclosure of commercial arrangements in the topics they write or tweet about.

Advertising Age reports that the Office of Fair Trading said: “The importance of online advertising continues to grow. We expect online advertising and marketing campaigns to be transparent so consumers can clearly tell when blogs, posts and microblogs have been published in return for payment or payment in kind.”

In the US, the Federal Trade Commission hassimilar rules of disclosure.

There are no specific rules in Australia, although the Competition and Consumer Act, which came into effect at the beginning of this month to succeed the Trade Practices Act, bans “misleading and deceptive” conduct.


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