Ultra Tune has launched a new campaign to run during the Australian Open ditching its controversial rubber-clad girls in favour of a pair of damsels in distress.
When latex-clad models made their debut for the brand in 2014 the Ad Standards Board received a storm of protest about objectifying women, however the ASB ruled that the tight-fitting costumes were relevant to the company’s tyre business.
But while the brand continues using PVC-clad models in its ads for tyres the new work for Ultra Tune’s car repair services has replaced the skin-tight suits with skimpy mini-skirts.
The latest version of the campaign was shot late last year and features the Ultra Tune models driving to pumping house music before their car stalls on a railway crossing. Spotting the train, the two women scream before the camera cuts to them walking away from a fiery wreck.
“Avoid unexpected situations – get you car serviced at Ultra Tune,” announces the voiceover.
The brand launches its new campaign today, timed with the Australian Open on Seven.
However Ultra Tune is still using the PVC-clad models to promote the chance to win a trip to Wimbledon as part of its advertising during the tennis.