Ultra Tune’s ‘We’re into rubber’ second most complained about ad of all time
An Ultra Tune ad which proclaims ‘We’re Into Rubber’ received the most complaints throughout 2016, coming in ahead of the Meat & Livestock Association’s Australia day ad ‘Operation Boomerang’.
Ultra Tune’s ‘We’re into rubber’ ad, the second most complained about ad in the ASB’s history
The Ultra Tune ad, which features two women in skin-tight outfits and the tag line ‘We’re Into Rubber’ attracted 418 complaints to the Advertising Standards Bureau (ASB) on the grounds of discrimination, exploitation and degradation, and sex, sexuality and nudity.
The 418 complaints for Ultra Tune’s offering make it the second-most complained about ad of all time, coming in only behind Ashley Madison’s ‘Avid Life’ campaign in 2014, which received 643 complaints for its ad featuring men singing: “I’m looking for someone other than my wife”.
What does it actually take to have a complaint upheld? A number of these ads are examples of the ‘tee hee, I’m so naughty’ mindset of the industry and I suspect at least some aim to be offensive for the publicity.
Can we have some clever writing that actually helps sell the product, please?
Keep ’em coming, UltraTune. We love your ads, maybe not for the ads, but for who they annoy. The moral-posturing, virtue-signalling Nannies, who see it as their role to finger-wag and define our values. They define nothing but their own irrelevance, and shame on the cowardly authorities for kow-towing to their bullying.
They should be annoyed, as often as possible. More please!
I need to get my car serviced next week and have refused to even consider Ultra Tune – no matter how competitive their rates.
Their ads are horrible and completely offensive.