Ultra Tune’s rubber-clad models get the celebrity treatment with Hollywood action man
Controversy-courting advertiser Ultra Tune has teamed its ‘rubber models’ with one of Hollywood’s biggest action stars in a commercial shot this week in Melbourne.
The advertiser, which has appeared regularly in Advertising Standards Board reports with complaints about its ads featuring the rubber-clad, pouting models, has hired action star Jean-Claude Van Damme to star in its latest campaign.
It’s the first time the action star has appeared in an Australian commercial, having starred already in one of the most viewed commercials of all time, Volvo Trucks’ Epic Split, which has 84 million views.
I like these ads because they cut close to the bone for the ad industry. In their heads, many ad types believe they are regarded as some type of creative artists by the broader community. However the public thinks all they do, and all they are capable of is producing stuff like this (which usually works better than the work they want to do). And it generally isn’t that far from the truth.
Gee I hate this brand. I can only assume Ultra Tune is trying to appeal to the knuckle draggers of the world – clearly I’m not one. You’d have to assume the doubled sales claims have come off a miniscule base, in which case, bravo Ultra Tune, well played…*back slaps all round*. Ultra Tune is marketed by a dickhead for dickheads. This male will be making an effort to go to anyone but Ultra Tune – how’s that for tongue-in-cheek Rod?
“Speaking with the director, this is not going to be an ad, it’s almost a movie trailer from Hollywood”
REAL TALK
I recently (last few months ) got to meet JCVD & The Beautiful Ultra Tune Rubber Girls.
I’ve loved all past AD’s the Ladies have done to date. Now Ultra Tune has teamed these Gorgeous Ladies up with the man himself Jean-claude Van Damme. All I can say is….Great work Ultra Tune putting these three together for your next AD. I CAN’T WAIT, IT’S SURE TO BE EPIC & BEST YET!!!
JCVD-Rubber Girls Fan 😀