UM Australia and Mutinex integrate for bolstered data sharing
UM Australia and Mutinex – a provider of market mix modelling (MMM) solutions – have worked together on an innovative “media data integration” project.
The collaboration is a first-of-its-kind move that will automate data sharing between the GrowthOS platform of Mutinex and the data systems at UM. The automation is expected to help UM’s clients save time while increasing the data accuracy.
Optus is the main client helping to lead the project. The integration is set to offer the telecommunications organisation faster decision-making; more robust data security and privacy measures; and boosted employee efficiency – in addition to better accuracy as mentioned above.
