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UM lands Accenture global account

Professional services giant Accenture has handed its global media buying, planning and stragey business to UM as it drives further into digital.

Roxanne Taylor, Accenture’s chief marketing and communications officer, said UM was the right fit for the business.

“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” Taylor said.

“Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.”

UM US CEO Kasha Cacy said the win was an important one for the agency at a global level.

“We are incredibly proud to be named global media agency of record for a company as prestigious and forward-thinking as Accenture,” Cacy said.

“Working together, I believe we can drive transformational results.”

UM will work with Accenture to build personalised cross-channel media strategies with a particular focused on digital, mobile and social media.

It will also work on building targeted engagement based on Accenture’s “New. Applied. Now” industry insights.

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