UM Melbourne announces senior hires
Managing director of UM Melbourne Wendy Gower has announced three new hires in Anna Kismet, Monika Kuta and Brielie-Jean Hudson.
The announcement:
Gower Announces Senior Hires at UM Melbourne
October 31, 2011: Recently appointed managing director of UM Melbourne, Wendy Gower, has announced her first senior hires at the agency, naming Anna Kismet as director of digital and Monika Kuta as digital communications manager. Brielie-Jean Hudson will also join the agency as senior account manager, digital.
The new executives will focus on digital communications strategies and implementation and are the most recent appointments in a national build up of digital talent in UM’s offices under Australia CEO Mat Baxter and chief strategy officer Stefan Burford.
Kismet is currently senior director of digital business and senior digital planner at DDB Sydney, working on Telstra. She has focused on innovation and youth market initiatives and also worked across the full rage of Telstra consumer retail projects. She has been in charge of devising new digital strategies for Telstra particularly in social media strategy, presenting strategic thinking and creative concepts for national campaigns involving digital, experiential, outdoor and mobile applications.
“Anna will take our digital abilities to a new dimension,” said Gower. “She is a world-class talent, leader and team player and her passion for digital innovation will be a big factor for our clients and the agency team. I am looking forward to working with her.”
Prior to DDB Kismet was executive producer and client services director for Pusher.
Monika Kuta joins UM this week and was previously global media digital manager at beauty care company Coty Inc., leading all aspects of digital strategy for Coty’s prestige fragrances and cosmetics brands. Brielie-Jean Hudson has almost four years digital experience working in sales and on the agency side at both eMitch and Media Contacts.
“Anna, Monika and Brielie-Jean are enormously impressive individuals and will really accelerate our strategic and digital transformation in Melbourne,” said Baxter.
Kismet, Kuta and Hudson are the latest in the series of digital hires announced by UM in the past weeks. Other new executives have included Kristine Ballensky who joined UM as communications strategist, Zoe Scaman who has joined as associate strategy director and Lukas Temple who joined UM Brisbane as communications director, digital.
Source: RMG Coms press release
Well done Anna!
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