UM retains Kmart account after competitive pitch

UM has won the media communications account for Kmart after a competitive pitch process that began at the start of the year, Mumbrella can reveal.

While UM has been Kmart’s media communications partner for 14 years, CEO Fiona Johnston said the win wasn’t a routine retention, but a “battle” UM “fought very hard for”.

“We are over the moon to have won back such a great cultural icon as Kmart. We fought very hard for this against amazing competition and we have had to show how we can be better, and that is what we have done,” said Johnston.

“This was not a retention, this was a battle for us to prove what we can do, how we can do it and evolve at the right pace. To be as great as ever and better than before. I am immensely proud of Gareth Nicholls and the whole Melbourne team, to be supporting such great clients and a true Aussie icon. We take this win with immense pride and commitment not to let Kmart down.”

Kmart has more than 200 stores across Australia and New Zealand and around 30,000 employees.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.