UM wins MFA Grand Prix, Anne Parsons first female to enter Hall of Fame
UM took home the Grand Prix at the MFA awards last night for its work on ‘Make Lego The Star of Christmas’ for Lego.
The agency won a total of four awards, including IT & Consumer Durables, Best Media Innovation, and Best Integrated Paid, Owned and Earned Communications for its work with Lego.
Also at the awards, Former MediaCom CEO, Anne Parsons was inducted as the first female to make it into the MFA Hall of Fame. Parsons was unable to attend the event to accept the award, but spoke to the audience via video.
OMD won two awards on the night: Automative for its work with Mazda Australia, and Best Strategic Launch Campaign for its work with the Red Cross alongside Cummins and Partners.
Cummins and Partners took home two awards, winning Best Demonstration of Results for its work with the National Home Doctor Service.
It was also a successful evening for Starcom, winning the Finance/Insurance/Government/Corporate and Real Estate Category for Suncorp’s Home Loans That Deliver, as well as Best Use of Data, Technology or Analytics for the same campaign.
Greg Graham, MFA awards chairman, congratulated the award winners: “Congratulations to all the winners, we are very proud of the calibre of award-winning work that pushed boundaries and, more importantly worked. Work that delivered results, ROI and drives client growth.”
2016 Media Federation Award winners:
Grand Prix – Sponsored by RED
Lego, Make Lego The Star Of Christmas, UM
Automotive
Mazda Australia, All New MX-5 Roadster, OMD
Beverages
Beam Suntory, Canadian Club – Making Bad Sweaters A Thing, Unity Communications
Finance/Insurance/Government/Corporate & Real Estate
Suncorp, Homes Loans That Deliver, Starcom
Clothing/Cosmetics & Retail
OGX Beauty, Becoming A High Interest Brand In A Low Interest Category, Foundation
Food & Grocery – Sponsored by the Advertising Standard Bureau
Nestle, LOL Breaks, MEC
IT & Consumer Durables
Lego, Make Lego The Star Of Christmas, UM
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
20th Century Fox, Deadpool, Zenith
B2B
Grains Research & Development Corporation, The Great Grain Debate, Maxus
Best Partner Initiative
Origin LPG, 2015 Winter Warmer Campaign, Seven Affiliate Sales
HIGHLY COMMENDED – GroupM, GroupM and Moat Set New Standards, Moat
Pro-Bono/Cause Marketing Incentive – In Recognition Of Pam Lane
HeartKids Australia, Helping Young Hearts Run Free, Initiative Media
Best Strategic Launch Campaign – Sponsored by SBS Media
Red Cross, The Best Biscuit, cummins&partners & OMD
Best Use Of A Small Budget (Up To $300,000)
Police Association Of South Australia, Protect Our Cops, KWP! Advertising
Best Use Of Data, Technology Or Analytics – Sponsored by Facebook
Suncorp, Home Loans That Deliver, Starcom
Best Media Innovation – Sponsored by 9Powered
Lego, Make Lego The Star Of Christmas, UM
Best Integrated Paid, Owned & Earned Communications
Lego, Make Lego The Star Of Christmas, UM
Best Demonstration Of Results – Sponsored by Southern Cross Austereo
National Home Doctor Service, Making The Call, cummins&partners
Marketing Team Of The Year – Sponsored by the AANA
Lego
Media Partner Of The Year
Val Morgan
NGEN Award – In Support of UnLtd
William Berner, Mediacom, Every Word Counts
HIGHLY COMMENDED – Johanna Futcher & Emily Brydon, Carat, Make An Iconic Difference
MFA 5+ Award
Aaron Vardon, Eline Rannou & Tim Micallef, Ikon Communications DTO 2.0
2016 MFA Hall Of Fame
Anne Parsons
