Unbranded version of Telstra’s Down Under ad used to rally Australia’s Olympians

Telstra’s Olympics ad featuring Men At Work’s Colin Hay singing famous anthem Down Under has been used in a special screening to rally Australia’s Olympic team.

An unbranded version of the ad was played to the whole Olympic team just after Australia’s flag bearer was announced.

The ad was created by DDB Sydney and took eight weeks to produce.

It was filmed in seven different locations in London, including the Thames river and Regent’s Park.



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